Beyond the First Wave of Digital Pharmacy Innovation
The good and the bad news about the digital future of pharmacy: Despite hundreds of millions of dollars invested in digital pharmacies in recent years, we’ve just started to scratch the surface for the impact that pharmacies and pharmacists can make on the health of our communities. The first wave of digital pharmacy companies has made the pharmacy experience more efficient, convenient and cost effective. But for millions of Americans, the pharmacy experience remains hyper-transactional. The medication journey remains filled with questions, confusion, fears and concerns, starting at the first time a patient receives a new medication and potentially continuing through every prescribed dose.
It’s hard to see reports of the astronomical costs of American healthcare and not become immediately desensitized to the enormity of it all. In 2021, fueled somewhat by the pandemic, American healthcare costs topped $4.3 trillion (membership required). By 2028, that number could surpass $6 trillion.
Like many other industries, the healthcare business in North Texas has been robust over the years, with unprecedented growth and a diversified economy helping to lift all boats in the region. Corporate relocations, relatively inexpensive housing, and a business-friendly climate have led to a booming economy that has weathered recent…